The Pantone Institute has chosen the colour of the year for the 24th time and it is VIVA MAGENTA. The presentation of the colour of the year is one of the most anticipated events for the world of design and fashion.
This year’s Colour of the Year is powerful and empowering. Viva Magenta, an energetic, intense shade that combines red with pink, it is brave and fearless, promotes a joyous and optimistic celebration.
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